Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Marketers work together to raise money for the NHS
Marketers from brands such as Tesco, Uber and Greggs have worked together to create a new book that aims to raise money for the NHS during the pandemic. The book is called ‘Excerpts from Experts’ and tackles topics including advice for marketing newbies and the role of marketing during a crisis.
Channel 4 has shortlisted 6 brands for its Diversity in Advertising Award
The prize is £1 million worth of airtime and the purpose of it is to promote authentic portrayals of UK Black, Asian and Minority Ethnic cultures in advertising. Shortlisted brands include Boots, EA Sports and Merky Books.
Ecosia teams up with TreeCard to create a new debit card that plants trees
Treecard, a London-based FinTech startup, has opened the waiting list for their wooden debit card which uses the money from its fees to plant trees. It is working with Ecosia, a search engine that uses its ad revenue to plant trees.
Effectiveness and creativity should be compatible with one another, Cancer Research UK top marketer argues
Philip Almond, the executive director of fundraising and marketing at Cancer Research UK, argues that creating a culture of effectiveness doesn’t mean being a slave to KPIs and other metrics, or giving up creativity.
Top tech startups during coronavirus
With millions of people staying at home these days, some startups have played a huge role in making the transition easier. This list outlines some of the most notable startups that have become popular in the last few months.
Study finds 1 in 3 customers would ditch a brand after just one bad experience
3Gem carried out an online questionnaire of 10,000 adults across Europe, the Middle East and Africa and found that a third would be willing to ditch companies after one poor experience. 59% said that they would be willing to pay more for products and services provided they continue to enjoy a positive customer experience during the pandemic.