Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Industry initiative to address climate crisis launched
Sky, Unilever and the Guardian are among those joining forces to tackle the UK ad industry’s carbon footprint. They are launching Ad Net Zero, an industry-wide call for immediate, collective action to help achieve net zero carbon emissions from the development, production and media placement of advertising by 2030.
What does 5G mean for consumers and marketers?
5G speed can ‘transform everyday tasks into enhanced experiences’. But what does this actually mean, both for consumers and for marketers? The Drum speaks to Singtel’s Gan Siok Hoon to find out more.
Association of National Advertisers (ANA) releases new survey on diversity in the ad industry
The survey found that major advertisers had added more women to high-ranking marketing jobs but ethnic diversity hasn’t improved in the past few years. The percentage of Chief Marketing Officers (CMOs) who are women grew rom 47% to 52% this year. However, only 12% of ANA member CMOs and equivalents are ethnically diverse.
FCA issues warning on unauthorised fintech Lanistar
The UK’s Financial Services Authority has issued a warning to would-be investors in Lanistar, a fintech startup aiming for a £1 billion valuation, that the firm is providing services or products without authorisation.
Four digital trends all marketers should know about in 2021
Andrew Dunbar, general manager for EMEA at digital consultancy Appnovation, predicts the key trends to look out for in 2021, from more of the human touch to the rise of content burnout.
Consumer confidence slumps to spring lockdown levels
Fears over personal finances have put consumers on edge ahead of the Christmas shopping season, with the Consumer Confidence Barometer from GfK finding that consumer confidence stands at -33 currently, compared to a score of -14 in November 2019.