What happened this week?

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!

Consumer confidence grows with the rollout of the Covid-19 vaccine

The latest Consumer Confidence Barometer from GfK (carried out between 1st and 11th December) reveals overall consumer confidence has increased by seven points since November as hopes are raised about the UK economy in 2021.

EA Sports wins Channel 4 diversity prize for ‘authentic portrayal of UK BAME cultures’

EA Sports has won £1m worth of commercial airtime, with the winning entry to air in early 2021. The brief from Channel 4 was to promote authentic portrayals of UK BAME cultures in advertising. 


Making the most of email marketing this Christmas

With the majority of shoppers doing their Christmas shopping online, communications between brands and customers are more important than ever

London startup YAYZY launches carbon purchase tracking app

The startup has launched an app that tracks spending to calculate the carbon footprint of each user transaction, allowing people to see the impact of their purchases on climate change in real-time.

Coca-Cola plans to cut over 2000 jobs worldwide

Amid the shutdown of soft-drink friendly venues like cinemas, bars and stadiums, Coca-Cola is cutting 2,200 jobs, using a mixture of voluntary buyouts and layoffs.

Bitcoin passes $20,000 for the first time

Cryptocurrency exchange Coinbase has filed for public listing as the price of a single bitcoin has surpassed $20,000, driving a wave of investment in cryptocurrency markets.