Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Coca Cola made 2020’s most effective Christmas ad
The competition was tight this year with creative offerings from a lot of contenders but Coca Cola’s ads, ‘Holidays are Coming’ and ‘The Letter’, have swooped in and taken the top spots for the best ads of the year, scoring 96 out of 100 for long-term return potential.
Will persuading the public to take the Covid-19 vaccine be marketing’s biggest challenge of 2021?
A Covid-19 vaccine is right around the corner, but the big question is, will people actually take it? As yet, there is a lot of distrust about it, with 28% of 18- to 34-year-olds saying they would not take it if offered. So, how do marketer’s plan to tackle this?
Mr Pringle gets a makeover
Pringles packaging has remained unchanged for 20 years, but that’s all about to change. The brand has decided to freshen up its look, giving their Twitter followers a say in the decision.
Goldman Sachs invests in digital banking tech vendor
In a funding round led by Goldman Sachs, digital banking technology provider Amount has raised $81 million. Amount provides retail banking technology to clients including HSBC, helping them to transition to digital financial services.
Brixton Finishing School offers a free, virtual course for underrepresented young people across the UK
The institution was set up by former Unruly and MailOnline ad executive Ally Owen in 2017 to provide underrepresented young people with the skills to enter the digital marketing industry. Starting in February 2021, they plan to roll out free, virtual, 8-week courses across the UK.