Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
The government has unveiled plans to introduce a ban on junk food advertising
Junk food advertising will be banned both online and on TV before the 9 pm watershed, with number 10 debating whether to outlaw adverts for high fat, salt and sugar products online altogether.
New survey shows the effect of Covid-19 on digital, creative and tech salaries
This year’s salary survey found that 40% of employees in the creative industry had received a temporary pay cut, and 18% had lost a bonus that had been promised to them. The survey found more statistics that can be found here.
Leverage personalisation without violating privacy
Personalising the customer journey is crucial in today’s digital-first marketplace, but how do you make sure not to cross the line into ‘creepy’? The key is finding ways to use data without overstepping personal boundaries.
M&C Saatchi launches new open house programme to help make careers in advertising accessible to all
The initiative’s primary goal is to remove barriers for people who want to break into the advertising or communications industry but have not had the support or access to do so. It also provides an opportunity to reach individuals who have never even considered a career in advertising, admitting the industry hasn’t done enough to raise awareness and ‘get on their radar’.
The increased important of social media in times of social distancing
Since the start of lockdown in March, Instagram and TikTok have reported a 25% increase in user engagement month-on-month, renewing the importance of social media marketing.
Is Covid making marketing influencers more influential?
Forbes’ Charles Taylor explores the increased attention that influencer marketing has received as marketers strive to get their messages to stand out.