Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Nearly half of marketers planning budget cuts for second half of the year
Marketing Week carried out a survey of 500 UK-based marketers and found that 43.9% are planning to reduce their marketing budget commitments in the second half of the year compared to the first six months.
Brands must embrace consumer post-pandemic buying habits
The pandemic has radically changed consumer behaviour in many ways. The habits consumers are forming will likely stay with them well into the future, and brands need to understand which of these new behaviours will stick so they can better meet their customers’ needs.
The science of marketing
Astrophysics and marketing seem like an unlikely pairing, but Shann Biglione, Publicis Media’s new head of strategy, was an aspiring astrophysicist who went on to become a strategist. In this piece, he uses science to teach a lesson about marketing.
Fortnite’s new ad parodies 1984
A fight has been brewing between Fornite’s publisher, Epic Games, and Apple. Now the ball is in Apple’s court, as Fortnite made the latest move by creating an ad that likens Apple to Big Brother.
What it’s like to start a new job under lockdown
Starting a new job is daunting enough when you can go into the office and meet your new coworkers, let alone when you have to figure It out alone at home. Here are some tips and things to keep in mind if you are facing this challenge yourself.