Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Sky and Unilever join forces to tackle climate change
They’re working with the Advertising Association in an initiative which aims to measure the carbon footprint of ad production and encourage the industry to reduce emissions.
The importance of sustainability in the online grocery sector
Speaking of climate change, Lucy Hawkes highlights the fact that nearly 50% of annual plastic waste comes from packaging, and reminds us of the need for sustainability in online grocery shopping.
Should you be using Instagram Reels?
If your brand puts out a lot of video content, Instagram Reels might be the ideal platform for it. It has some similarities to TikTok, but it also offers some new benefits that make it perfect for brands and influencers looking to engage with consumers and fans.
Gambling, alcohol and junk food ads have been targeting children despite advertising rules
The ASA has found 159 age-restricted ads broke advertising rules, being shown on websites and YouTube channels attracting a disproportionately high child audience.
The meteoric rise of Zoom
Few people had heard of Zoom before 2020, but now it is well known for helping to create an illusion of normal through virtual pub quizzes, family reunions and Friday night drinks, as well as business meetings and interviews. Its revenue has grown by 355% this year - so what’s next for the company?