2021 may have only just started, but there’s already a lot going on. Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Unilever has pledged to purge stereotypes from its marketing
Its pledge includes a promise to work with more businesses run by women and underrepresented groups as part of an inclusivity drive.
Consumer confidence has dropped again
Last month saw an increase in confidence, but increased restrictions have undone this, with GfK’s Consumer Confidence Barometer showing that overall consumer confidence dropped by two points in January.
Data from LinkedIn predicts the fasted growing jobs in 2021
Their findings suggest that eCommerce personnel, digital content professionals and creative freelancers are expected to be among the fastest growing jobs.
Google and Facebook are accused of limiting ad competition
The tech giants are suspected to have colluded to undermine competition in advertising through a ‘sweetheart deal’ through which they can monopolize online advertising.
Shoppers who want to pay with cash are being turned away
Over a third of UK consumers have been blocked from paying in cash since the beginning of the pandemic, leading to speculation that the cash economy is about to disintegrate.
New mentoring initiative to serve marketing’s ‘lost generation’
The School of Marketing is launching a nationwide mentoring programme to help young people aged 16 to 28 make it into the industry during a time of high youth unemployment and low job prospects.
Digital marketing trends to look out for in 2021
Forbes’ Serenity Gibbons explores 4 top trends in digital marketing to know about as we go into 2021.