Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
The marketing and advertising industry looks to address diversity and inclusion
The Advertising Association, ISBA and IPA are working together to assess the industry’s diversity and inclusion problem using a major census. The data will be used to to devise an action plan to tackle the problem.
Global ad spend won’t hit pre-pandemic levels until 2022
Dentsu’s annual global ad spend report expects global advertising investment to grow by 5.8% this year and not return to pre-pandemic spending levels before 2022.
The Fintech Times’ cybersecurity webinar: cloud security and password safety
In their latest webinar, the Fintech Times’ panel discusses not only how to keep personal data safe but also how to secure corporate information while working in a home environment. Watch it here.
Measurement should be a priority for CMOs
Peter Duffy, CEO of MoneySuperMarket and president of ISBA, says marketers will find that measurement is going to be ‘more crucial than ever’ in the coming year, as media will need to be evaluated more than ever to demonstrate improvement of efficiency and effectiveness.
Robinhood stops users from buying several stocks after Reddit-led price rally
GameStop, a loss-making video games retailer, has seen its share price rise by more than 700% after Reddit users took action, causing billions of dollars of damage for hedge funds. Robinhood has responded by stopping retail investors from purchasing stock.
The Drum’s guide to surviving lockdown no. 3 for UK ad agencies
Marketers are under increased pressure to prove their value...so how will they get through it? The Drum offers some suggestions, from forward-thinking to looking at the bigger picture. You can read them all here.