Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
2021 Marketing Week Career and Salary Survey reveals the cost of the pandemic on marketing careers
The survey asked respondents about being made redundant, put on furlough or taking wage cuts, painting a picture of the pandemic’s effect on marketing careers. The data also suggests diversity progress has been slow, with 84.6% respondents identifying as white.
New support for ‘Ad Net Zero’ initiative from Google, Channel 4, Unilever and St Luke’s
The initiative is a UK ad industry collaboration aimed to help advertisers hit net-zero carbon emissions by 2030, and it has welcomed support from Accenture, Google, Channel 4, WPP and Unilever, who will provide funding, expertise and resources to help the initiative reach its goals.
Is Clubhouse the next big social media platform?
Clubhouse is an invite-only audio chat app with a reported $1 billion valuation. With a surge in users from 600,000 in December to 2 million in January, it could be the next big platform to help marketers reach consumers.
Adobe, BBC, Mocrosoft and more are collaborating to combat disinformation
6 major organisations have come together to ‘develop an end-to-end, open standard for tracing the origin and evolution of digital content’ in a bid to fight against misinformation.
Does the UK need a ‘wake-up call’ over fintech investment?
A new report by Ron Kalifa offers a 5-point plan to boost UK fintech, warning that the trajectory of UK fintech is at risk.
How do you solve gender stereotypes in advertising?
In response to a recent survey that found two-thirds of British men think that negative gender stereotypes are a source of psychological damage, the Drum asked players in the advertising industry from activists to strategists to data scientists how gender stereotypes can be tackled.