Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
UK marketers are bracing themselves for Brexit
According to the UK CMO Survey, UK marketers are extremely pessimistic about Brexit, with half of respondents expecting Brexit to have a negative impact on their business and 30% expecting a drop in sales.
What should you make of Google’s move towards a ‘privacy-first web’?
On 3rd March, Google confirmed that it won’t operate third-party tracking cookies or ‘alternate identifiers that track individuals’ in the Chrome web browser, after research found 72% of people feel tracked by advertisers online. So what does this mean for adtech, media buyers and publishers?
UK fintech bosses warn that new rules could restrict start-ups
Some of the industry’s most senior executives have warned that tighter UK rules for fintechs will make it harder for start-ups to get off the ground and threaten the sustainability of smaller companies.
What does the new budget mean for marketers?
The Chancellor of the Exchequer Rishi Sunak revealed the 2021 budget on 3rd March, stating that the economy needs an ‘investment led recovery’. But what does the budget mean for the world of marketing? Read more here.
The importance of brand loyalty, even in a global pandemic
A survey has found that 81% of consumers want to form a relationship with brands and are willing to participate in loyalty programs, with more than half of respondents saying they stayed loyal to a brand even during the chaotic and unprecedented year of 2020.
Convincing anti-vaxxers to get vaccinated
There is a lot of misinformation out there about...well, about everything really, but also specifically about the Covid-19 vaccine. As this spreads, how do we combat it to make sure people are getting vaccinated? The Drum examines different approaches to this mission from around the world.