Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
A third of marketers expect a rise in job opportunities
According to the IPA Bellwether Report, the majority of marketers expect job cuts to be at an end, with 29.9% of respondents expecting to see higher staffing levels within their company, the highest proportion since the second quarter of 2017.
Consumer spending dips but e-commerce is on the rise
Consumer spending dropped by 7.2% in March in comparison to the same period in 2019, but retail spend grew 17.9% overall thanks to the continuing rise of e-commerce.
The essential technical trends for data-driven marketing initiatives
The marketing industry is always changing and new trends are always emerging. MarketingTech’s Jeff Haws identifies 3 key areas which will be pushed forward in the marketing space in the coming years; you can read about them here.
How do brands pursue brand activism with authenticity?
Brand activism has been on the increase in recent years, but how can it be done authentically? An exploration of how Lush and P&G get it right can be found here.
Preparing for a privacy-first world
Changes to IDFAs and cookies are ‘making waves throughout the digital ecosystem’, which has become dependent on personalisation. The Drum offers some top tips for adapting to a new digital landscape with an increased commitment to privacy.
The importance of social insight when launching campaigns
M&S shares the role of customer insights in launching its ‘biggest every quality campaign’ with Marketing Week here.