Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Consumer confidence continues to lift as we head towards the second half of the year
According to the latest GfK Consumer Confidence Index, people’s outlook of the general economic situation over the next 12 months has increased to -11, a great increase from February’s -30, although some caution remains over new Covid variants and rising inflation.
How well do you know your Gen-Z consumers?
The Drum’s Alex Gallagher explores some common challenges in approaching a Gen-Z audience, offering some solutions to help engage with them effectively.
Six myths holding back insight-driven businesses
More and more businesses are turning to the data in order to better adapt to an ever-changing market, but what myths are standing in the way of their success? MarketingTech explores that question here.
What does the Greensill scandal mean for fintech?
Greensill is still experiencing fallout from recent discoveries, but will this have repercussions for the rest of fintech? Paige McNamee argues that ‘Greensill’s desmire is not enough to dampen UK’s fintech spirits’.
Marketing has fallen behind corporate sustainability progress
A recent report found that just 10% of marketers are ‘well advanced’ in their journey towards sustainability, while 29% say their company as a whole is at this stage. In response to the report’s findings, the World Federation of Advertisers has launched Planet Pledge to bridge this gap, with backing from brands such as Tesco, Unilever and Mastercard.