Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
In 2020, e-commerce consumer spending reached $900bn
While physical stores took a hit in 2020, e-commerce boomed, with consumers spending more than $900bn in online retail. Mastercard’s Recovery Insights: Commerce E-volution reports that 20-30% of the consumer spending that shifted from physical stores to e-commerce will remain there permanently.
Does the marketing data ecosystem need to improve certification and transparency?
While most industries have certifying bodies attesting to the quality of their members, when it comes to data the standards against which data quality is measured simply aren’t as rigorous. How can marketers address this? This question is explored in detail here.
Asos credits marketing for a 24% increase in sales
Asos achieved record sales in the six months leading up to 28th February, capitalising on the Covid-induced shift towards online retail. Sales reached over £1.9bn, with UK-specific sales growing by 39%.
Most awarded copywriters and art directors in the World Creative Rankings revealed
The Drum’s annual study aggregates and analyzes the results of all the advertising industry’s major international award schemes to find the most awarded people and organisations. Read the findings here.
According to JPMorgan chief Jamie Dimon, ‘fintech is here to stay’
Many banking products, Dimon says, are moving out of the banking system to neobanks and non-banks. The future looks bright for fintech.