Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
A new census reveals a stark lack of inclusion in the ad industry which could lead to an ‘exodus’ of diverse talent
The All In Census reveals that 32% of black people working in advertising are likely to leave the industry due to a lack of inclusivity, and 27% of Asian respondents feel the same way. The census was launched by the Advertising Association’s Inclusion Group, as part of their action plan to improve the experience of black, disabled and working class employees. Read more here.
Consumer spending increased by 7.6% in May
As lockdown relaxed and the weather improved, consumer spending rose. Data from Barclaycard shows the areas that saw the biggest rises, including a 69.3% increase in spending at local butchers and convenience stores, and a 17.8% increase in spending at health and beauty outlets.
Worry for marketers as Apple’s stance on tracking gets firmers
Apple is introducing new privacy safeguards that are making things difficult for marketers who rely on individual tracking. You can read about the kinds of changes they are making here, and start planning accordingly!
IPA launches a ‘Media Climate Charter’ to address the carbon footprint of media activity
The tool at the heart of the charter is a carbon calculator that will allow members to measure the emissions from media planning, buying and distribution. The charter was released on 9th June and also provides recommendations for industry initiatives to help advance industry sustainability goals.
As privacy becomes a top priority, what measurements can marketers use to inform their campaigns?
Marketers have become reliant on third-party cookies and Mobile Advertising IDs...how do they curb this addiction as privacy measures increase? Read the suggestions for alternative measurements to third-party cookie-based tracking here.
5 questions to ask yourself to elevate your Pride outreach
It can be easy for brands to fall into the trap of just ‘ticking the box’ when it comes to Pride. How can you make sure you show genuine support to the LGBTQ+ community rather than just doing something symbolic without real substance? Here are 5 questions you should be asking yourself.