Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Is British retail bouncing back as Covid vaccinations rise?
Over half of the British population has now received both doses of the Covid vaccine, and consumer confidence appears to be at its highest levels since the pandemic started, with Blis reporting in May 2021 that the number of visitors to high street retailers is at 95% of the pre-Covid benchmark.
Are marketers going to switch jobs to pursue hybrid working?
According to research by recruitment firm Hays and the Chartered Institute of Marketing (CIM), 61% of marketers in Scotland are planning to make changes to their working practices and find a new role that is more of a mix of remote and office-based work.
Put your money where your mouth is when it comes to customer centricity
Most brands aim to be customer-centric, but Lego’s marketing director Mark Blackburn suggests that many of them fall short. It’s not enough to say that you’re customer centric - you have to actually be customer centric. Blackburn offers some tips for putting your money where your mouth is here.
Should you be using video marketing to grow your brand?
86% of businesses use video marketing, and 78% say it directly helps to increase sales - so if you aren’t using video marketing, you might be missing a trick. Michael Brenner provides a guide for building a successful video content marketing strategy that will help you grow your audience.
Analysts examine the impact of brands snubbing GB News
Brands such as Ikea, Nivea and Kopparbeg have pulled their advertising from new news channel GB NNews, which Vizer Consulting strategist James Hankins calls ‘a dangerous game to play’. Many of the brands claimed they did not know their ads would be broadcast on the channel, a claim which some analysts find questionable.