Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
LinkedIn data shows that marketers are in demand
A new LinkedIn study has found that 381,000 marketing job openings were posted in the last year, while in the last six months there was a 63% increase in marketing jobs. This growth has varied across the sector, with the arts, education and corporate services seeing the most growth. Read more here.
Do we need a more holistic approach to marketing?
Marketers have been urged to look past the ‘false boundaries’ of brand and performance when creating marketing campaigns and rather to bring the two together as one. Vice-president of brand planning at digital marketing agency Jellyfish says that we should be ‘getting behind briefs with multiple objectives and campaign ideas that can do both’.
Digital marketers are the most in demand freelancers
More good news for the world’s marketers! A study by online jobs marketplace PeoplePerHour analysed data from 15,000 freelancers and found that technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.
Does the digital era mean the end of print marketing?
Marketing has increasingly moved online, but does this mean print is completely redundant? Perhaps not - this article explores the role print products can play in your marketing strategy.
Businesses are falling short of consumer expectations for login experience, study finds
A study conducted by Auth0 and YouGov found that most organizations fail to meet consumer expectations around login technology. Nearly half of consumers surveyed saying that they are more likely to sign up to an app or online service if a company offers Multi-factor Authentication, while less than a third of the businesses surveyed offer this.