Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Approaching mental health in the ad industry
With World Mental Health Day coming up tomorrow, it’s important to consider how to take real measures to improve mental health within your industry, especially if your industry is known for imposing heavy pressure and deadlines on its employees. Here are some things that could be implemented to help ease the pressure on mental health.
ITV’s ‘organic’ agency relationship
ITV believes that its partnership with Uncommon Creative Studio is helping the broadcaster win the ‘furious battle for eyeballs’. Its ‘organic’ relationship with the agency is diversifying the brand beyond just TV and helping it increase its relevance within society.
Microsoft is bringing xCloud to iOS via the web
Expected to be available in early 2021, Microsoft is working on a ‘direct browser-based solution’ to bring xCloud to iOS. It is also continuing to work on an app that it hopes will ultimately run on iOS.
Amazon has shaken up the 2020 tech calendar
With the tech calendar looking strange this year (no iPhone launch in September, Google Pixels announced early), Amazon has added to the confusion with a Prime Day sale in October.
Millions exposed to climate denial ads on Facebook
In the first half of 2020, at least 8 million American viewed climate denial content on Facebook, according to thinktank InfluenceMap. The thinktank identified 51 climate disinformation ads funded by conservative groups, including the statement that climate change is a hoax.
The importance of humour in marketing
Even in difficult, pessimistic times, humour is an important element of good marketing. Tom Fishburne, the ‘Marketoonist’, insists that humour can be an ‘act of empathy’ and is one of the most effective ways to communicate with an audience.