Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
FCMG brands stand to claim $382 billion from targeting ‘eco-active’ shoppers
A new study found that environmentally conscious consumers account for £1 in every £5 spent on FMCG, with the most sustainability-focused shoppers being worth $382 billion (£297 billion) to the sector.
Facebook boycott extended to Instagram as celebrities freeze accounts
With the US presidential elections approaching, the Instagram freeze is an extension of the campaign to raise attention towards Facebook’s role in spreading misinformation. High profile users including Kim Kardashian, Katy Perry and Leonardo DiCaprio will be taking part.
The line between online and real life is getting thinner, and marketers need to react
Marketing Tech has a conversation with Naomi Morrice and Taylor Dickson, research analyst and consultant respectively at Brandwatch, about how behaviour has changed during the pandemic and how marketing professionals should be responding.
Women in tech still facing sexism and racism
Women Who Tech anonymously surveyed 1,003 tech employees, founders and investors globally and found that women continue to be harassed at alarming rates, particularly women of colour.
Gen Z shows higher ad recall than older demographics according to new study
A study has found that Gen Z are more likely to recall advertising than older generations even when they spend less time watching skippable content, with 55% of Gen Zers who watched a skippable ad for less than 2 seconds remembering it correctly.