Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
The rise in demand for marketers with digital skills
Marketing Week collected data that found that digital roles are among the fastest growing in the industry, with paid social media skills coming in as the top marketing skill on the rise.
Fear that momentum to increase diversity in the UK PR and advertising industries has ‘fizzled out’
35% of UK employees in the industries believe that momentum of diversity has ‘fizzled out’ since the events of summer 2020, with the number rising to 57% among BAME employees.
The future of mega events in a changing world
MarketingTech’s Vanessa Lovatt explores the future of ‘mega events’ in a period of transformation that the event sector has never seen before. How, she asks, are events businesses delivering immersive and meaningful experiences to their customers in these new circumstances?
Which cryptocurrency startups could change the future of fintech in 2021?
Bitcoin has been in the spotlight for a while now, but it’s not the only cryptocurrency company you should know about! Read a list of the 10 upcoming cryptocurrency startups you should watch out for in 2021 here.
Industry veteran Jep Castelstein discusses the future of martech
He explores the 4 disruptive and uncomfortable - yet inevitable - martech trends that we need to be ready for, from a lack of databases on future email automation platforms to CRM losing relevance.