Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Customer confidence growing in February
The latest GfK Consumer Confidence Index saw a 14 point increase in expectations for the general economic situation over the coming 12 months, indicating a sense of optimism, although the Overall Index Score remains at a downbeat -23.
How to ride the meme-wave
Weetabix recently went viral for sharing a Weetabix and baked beans breakfast combo, and in doing so provided the opportunity for many brands to respond and ride the wave with them. Helen Gradwell, senior creative at the team behind Specsavers’ response to Weetabix’s post, talks through the process of ‘riding meme culture successfully’.
Weetabix sales surge
Speaking of that viral baked-beans-on-Weetabix post, it certainly had an impact on Weetabix sales. In Sainsbury’s alone last week, sales of the cereal increased by 15%.
The Ideas Foundation is trying to tackle the lack of diversity in marketing and advertising head on
Charity founder Robin Wight founded the Ideas Foundation in 2000 to help young people from disadvantaged backgrounds struggling to establish themselves within the academically-focused education system. The charity partners with brands like Adam&eveDDB and tasks pupils with presenting creative projects, helping them get into creative careers later down the line.
What is the reality of starting a new role during a pandemic?
Writing for the Drum, Jack Brown shares his experience of starting a new role remotely, noting that it’s not as scary as it seems.