Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Consumer confidence lifting as people look to ‘move on’ from Covid
The latest GfK Consumer Confidence Index has found that UK consumer confidence has increased in the face of well-received budget measures and the continued rollout of the Covid-19 vaccine.
ASA warns influencers to disclose ads
The Advertising Standards Authority looked at the Instagram pages of 122 UK influencers to verify that no adverts were going undeclared, and found evidence of ‘widespread failure’ to respect the rules, with only 35% of Instagram stories that could be classed as advertising being labelled as such.
Maltesers’ maternal mental health campaign
With more than 10% of women experiencing mental health issues during pregnancy or within the first year of childbirth, Maltesers launched a maternal mental health campaign to shed light on this often overlooked issue.
UK fintech only suffered a 23% drop in VC funding last year
With everything going on, there was never any doubt that there would be some negative effects on UK fintech. Yet overall there was only around a $1.5bn decline in terms of actual capital raised.
How do you deal with social media backlash, according to the experts?
On International Women’s Day, Burger King was faced with exactly this question after a tweet sparked a lot of hostility. The Drum invites marketing experts to discuss how you deal with a situation like this.
Just Eat’s ‘exceptional’ year
Seeking to capitalise on the growing popularity of food delivery driven by Covid-19, Just Eat increased its marketing spend by 158% in 2020.