Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!
Most consumers don’t trust brands, survey finds
A new survey carried out by Clear Channel and JCDecaux found that only 34% of a sample of 1000 consumers had trust in the brands that they used, despite 81% believing that trust is a deciding factor in purchase decisions.
How Little Moons took advantage of TikTok fame
Mochi ice cream brand Little Moons was not especially well-known at the start of 2020, but after going viral on TikTok, it has become something of a household name - and Little Moons’ sales have skyrocketed by 2000%. So how did the brand make the most of its newfound fame? Find out here.
A study on social media spend show digital marketing’s Covid ‘resiliency’
It has been over a year since the first Covid lockdown began in the UK, and now is as good a time as any to assess how the social media landscape has shifted. According to Socialbakers, global social media ad spend and reach continued to grow in 2020 despite the pandemic.
Should you be engaging in conversational marketing?
Forbes’ Matt Ramerman explores the need to stop talking at customers and start talking with them, opening up a two-way dialogue. So how do you implement this into your marketing?
Look to China for the future of marketing, says P&G’s top marketer
P&G’s chief brand officer Marc Pritchard says that while North America may be P&G’s biggest market, he will be looking to China as ‘the region that will drive the consumer goods giant’s marketing transformation efforts.’ You can read his insights as to why China is the place we should be taking inspiration from here.